Scotiabank Switch to More Value Campaign

Customers were encouraged to rethink their current credit card with a view to saving on interest.

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CHALLENGE

Break through the credit card clutter with a value prop that makes this one worth switching for.

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SOLUTION

An “everyday” look and feel drove this switch-and-save campaign. We focussed on practical ways to use the card as an interest-saving tool that could help cardholders reach more of their financial goals.