Lulu Marketing • Canada’s Financial Services Specialists

Scotiabank Switch to More Value Campaign

Customers were encouraged to rethink their current credit card with a view to saving on interest.

Front of direct mail piece for Scotiabank balance transfer offer

Inside of direct mail piece for Scotiabank credit card with woman holding tablet

Scotiabank credit card offer email on a tablet

CHALLENGE

Break through the credit card clutter with a value prop that makes this one worth switching for.

SOLUTION

An “everyday” look and feel drove this switch-and-save campaign. We focussed on practical ways to use the card as an interest-saving tool that could help cardholders reach more of their financial goals.