Our diverse experience, inspirations, and cultural backgrounds fuel our collaborative process.
A firm believer in the power of nice, Linda’s vision is to offer clients specialized attention and agility without layers of people and process. Her creative eye, strategic instinct and commitment to detail have resulted in long-term client relationships built on countless successful campaigns. Her vast experience in financial services marketing spans two decades working with blue chip brands like Scotiabank (in Canada and the Caribbean), BMO Nesbitt Burns, Royal Trust, National Trust, Encon, MCAP, MD Financial and Duo Bank leading integrated campaigns across multiple products and services.
A published writer from age 9, Cathy has always been fascinated by the magic of words to motivate and empower. Part of the team to first launch Canadian mutual fund investing through direct mail, she has decades of experience working for clients in the financial sector with agencies large and small. She’s happiest cracking creative concepts and streamlining communications to their core. On the side, she writes short plays about the human condition.
Annastasia is a writer and content creator with a background in financial services, having previously worked with Tangerine Bank, one of Canada’s top digital banks. She loves a good story and the power words have to connect people from different walks of life. She’s social media savvy with experience building and engaging in online communities. Collaborative and outgoing, she’s always eager to help her team and clients achieve success.
Mihail has been an art director since 2000. His vast experience spans various top Toronto agencies. Working on diverse brands, including many in the financial sector (Scotiabank, Altamira Investments, Transamerica and CIBC) has marked his career and has also led to featured work in Strategy Magazine, Marketing Magazine, Applied Arts and the New York Festivals. Since joining Lulu in 2009, Mihail's focus has been the Scotiabank business, working in both traditional and digital media.
Sacha's strategic and creative insights have resulted in success while working on brands like Hilton Resort, MasterCard Foundation, Live Nation and World Ovarian Cancer Canada, prior to Lulu. Currently she is the driving force on the Lulu account team, servicing all of our clients. She is a resourceful person who never waits for things to happen – she makes them happen. Her disciplined work ethic, and quick wit make her a valued asset to our team.
Alexander’s outgoing personality makes him a great fit for our account team. He is marketing and media-savvy, with a passion for creativity and innovation. He helps to manage our Scotiabank International and Canadian accounts, and coordinate day-to-day work for our clients. A lover of technology, music and art, Alexander is a natural collaborator, who quite enjoys his own sense of humour.
Aron has over two decades of print and digital experience working on some of the top Canadian brands and working closely within skilled creative teams. After 12 years of agency life and client-side graphic production and design, he was looking for an opportunity to diversify his skills. Lucky for us, he found it at Lulu. Aron can do it all–from studio production of direct mail, digital, and multi-level campaigns, expert-level photo retouching to packaging and logo design. As a content creator, he is deeply involved in our social media team, shooting and editing still and video photography as well as concepting and writing. Aron has worked with FI brands such as CIBC, BMO, ING Direct and Capital One.