Scotiabank New and More Than Improved Campaign

It was all about showing how a good card could be made even better without confusing existing customers.



Showcase all the exciting changes that were coming to the Scotiabank Gold American Express card and renew cardholder interest in using their existing card.



A dynamic GIF helped cardholders visually see the transition from the old card design to the new look. Clear, boldly graphic creative fully embodied the message of this campaign – enriching moments, with more rewards for what cardholders love to do.