Scotiabank The Race is On Campaign

A highly competitive market and a short-time frame raises the stakes on this creative challenge.



Get a head start on back-to-school and rise above the competing messages relating to the many expenses parents face every year at this time.



We blended two timely themes – Back to School and the Olympics –into our concept of ‘The race is on’. Interactive pieces worked together to boost social engagement and ultimately drive customers into a branch to secure new loans.