Lulu Marketing • Canada’s Financial Services Specialists

Scotiabank Cheer From Here Campaign

The global stage excitement of FIFA World Cup was brought to the Caribbean in an exciting, multi-pronged campaign.

Scotiabank Visa poster for FIFA World Cup contest with man cheering

Unfolded Scotiabank Visa pamphlet for FIFA World Cup contest

Still image of boy being handed a soccer ball from FIFA World Cup commercial

CHALLENGE

Stand out amidst major FIFA World Cup buzz to promote card usage and give cardholders a chance to win a trip of a lifetime.

SOLUTION

We tapped into the ultimate fan experience of physically being at the FIFA World Cup in Russia with our ‘Cheer from here’ concept, and successfully rolled it out across multiple channels.