Scotiabank Cheer From Here Campaign

The global stage excitement of FIFA World Cup was brought to the Caribbean in an exciting, multi-pronged campaign.



Stand out amidst major FIFA World Cup buzz to promote card usage and give cardholders a chance to win a trip of a lifetime.



We tapped into the ultimate fan experience of physically being at the FIFA World Cup in Russia with our ‘Cheer from here’ concept, and successfully rolled it out across multiple channels.