Lulu Marketing • Canada’s Financial Services Specialists

Scotiabank Every Day Feels Like a Deal Campaign

Not all rewards cards are the same and this hard-working, targeted campaign focused specifically on the rewards of daily living.

Direct mail piece and outer envelope for Scotiabank cash back credit card offer

Unfolded direct mail piece for Scotiabank cash back credit card offer

Scotiabank cash back credit card offer email on a smart phone

CHALLENGE

Give prospects who likely already have a rewards card relatable proof that this one can out-reward them all.

SOLUTION

Using the theme “Every day feels like a deal”, we dug deep into the unique ways cardholders could earn valuable cash back rewards on their day-to-day transactions.